At a recent seminar about women on the Web, Linda Abraham, CMO of Comscore*, debunked several myths about women and their role in shaping the Internet today. Going into the seminar, I expected to hear some trite statistics and trends about the growing importance of women as Web users. What I walked away with, however, were powerful insights that any marketer or stakeholder in business today must understand. Women on the web are truly shaping the digital landscape of today.

About a decade ago when the U.S. Internet audience was only about 75.7 million and the Web’s functionality was focused on utility, women had already surpassed men in terms of Internet usage. Today, the digital space has undergone a tremendous evolution with conversational capabilities such a social networking, photo sharing, blogging, location-based platforms, and more. Today, women are the digital mainstream and adopt and interact with the Web in meaningful and important ways. »