Brand Innovation and the Importance of Hurricane Hunting
We in New York may think we’ve had bad hurricane luck these past two years but Galveston, Texas has a much longer and more tragic history with hurricanes and tropical storms. The most infamous of these storms, simply called “The Hurricane of 1900”, destroyed the city and killed an estimated 8,000 of its residents. It is not only the deadliest hurricane to date but also the deadliest natural disaster in US history. The city had little warning of the approaching storm. »
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